Advertising Trends That Actually Work – Marketing changes faster than one could cope. For the past two years, marketers have had to adapt to the virtual and hybrid business landscapes that are amplified by the COVID-19 pandemic. Even if consumers started going out of the house and going to physical stores, the right mix of marketing and digital transformations need to be implemented to get ahead of the competition.
Look for experienced marketers like Local SEO Search Inc. to help in your marketing campaigns. Businesses need to keep up with the fast-paced marketing world so they become more relevant to their audience and stay ahead of the game. Consider different factors in conducting the advertising cost comparison so you only spend money on quality services.
Businesses need to build cutting-edge strategies for reaching their target market. Here are the advertising trends that you need to know of and incorporate into your marketing plan for the year:
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1. Offer world-class customer experience
Marketing is no longer just about trying to convince people to buy or avail of your services. These days, it is now about providing your customers with the best experience. Building a positive business culture and providing quality service are the focus of marketers this year.
Customers want a seamless experience from the businesses they are dealing with. They want to see personalized messages to help them with their buying decisions and experience a delivery that exceeds their expectations.
Also, find a way to listen and respond to their concerns. Having a digital marketing team that coordinates sales and customer services is a lethal weapon that will get your customer’s attention and loyalty.
2. Touch on influencer marketing
Why is influencer marketing still seen to dominate in this year when this has been used for a long time now? The answer is, influencers are masters of their platforms and they know what they’re talking about. They already have an audience who are engaged, interested in their content, and are influenced by the information that they provide. If you’re a florist, let an influencer share that you’re the Toronto online flower delivery to go to and see how that single post can help increase your sales.
3. Keep video content short
If you want to make them aware of your brand and products then why should you keep your content short?
A significant chunk of global marketers invest in short-form video content. It is expected that 89% of global marketers will use this short-form content to increase brand awareness.
Long-form videos can offer a depth of information about a product, service, or brand. However, because we live in an extremely fast-paced world, the attention span of the audience is also much shorter. This explains why platforms like Instagram Reels, TikTok, and others present a good avenue to promote your brand, product, and service.
4. Put high importance on mobile optimization
It is not surprising that consumers are spending more and more time on mobile devices. Data reveal that more than half of the annual website traffic now comes from mobile phones and tablets. One of the reasons for this is that a growing chunk of the audience is composed of millennials and Gen Z audiences who keep these gadgets within reach for entertainment and convenience. They expect that your website will be easy to browse, navigate, and use on the small screen as it is on the big screen.
Digital marketers like Local SEO Search Inc. have a dedicated mobile web design and optimization team to help clients execute their marketing plans. Owning a dedicated mobile-optimized site allows for a smoother experience.
5. Invest in permanent social media content
Snapchat and Stories are just two of the 24-hour content platforms that marketers use to capture the attention of their audience. While these became helpful in the promotion and hyping of events, they are deemed less effective than permanent posts.
Hubspot.com revealed that their survey shows 44% of global marketers are planning to increase their investment in producing permanent content. These are seen to generate more ROI and leave more engagements.
6. Prioritize social responsibility
In today’s world, social responsibility, ethics, and transparency are given great importance by consumers. Clients are now interested in buying products from brands that prioritize their employees, customers, and also, shared causes.
Because of this, in your advertising cost comparison, consider the companies that can offer strategies that include social responsibility. They should help in formulating initiatives, promotions, and offerings that highlight your causes. This will not immediately sell products but it will help consumers remember your brand.
7. Experiential marketing will possibly make a comeback
Experiential marketing or engagement marketing is a strategy that invites the audience to interact with the business in a real-world situation. It can use participatory, tangible, and also, hands-on branding materials to show the customers what the company offers or stands for.
It is expected that your audience will go for brands that can give them immersive, fun, effective, and shareable material. Use this opportunity to get closer to your target market.
8. SEO will be used to concur search traffic
Marketers must ensure that websites and content can be searched online, especially via Google, to provide short and long-term traffic returns.
With the help of companies like Local SEO Search Inc., you can formulate strategies for adapting to algorithm changes. SEO is worth investing in if you want to improve your search insights and also, multimedia optimization.
9. Content and blogging still reign supreme
You are not going to see an end to your efforts in creating quality content and blogs. In fact, you will be ramping up efforts to create videos and upload these on different platforms to reach a wider audience. Blogs will also be more commonly used especially for brands that want to keep their audience hooked. Consumers tend to visit websites that have new posts multiple times per week. Aside from traffic, they are also more likely to make purchases.
The start of the year is the perfect time to think about the marketing strategies you want to adapt. Revisit the advertising cost comparison you have done before and evaluate which companies would give you a better package for the strategies you wish to apply for the year.